When strategists say that backlinks are just one of the 200 signals that determine your website ranking, we cannot say they are wrong. However, the statement trivializes the importance of backlinks in the world of SEO and digital...
Category - Marketing
When it comes to running a business, the most important thing that you have to rely on is your customers. Without your customers, you wouldn’t generate any income. It’s their business that keeps you going at the end of...
If you’re just starting out in business on your own or running a small firm, you could be forgiven for thinking that branding is something only larger companies need to be concerned with. Having a strong brand has two...
As a small business, your website is an integral part of your brand. It can also be your business’ most powerful marketing tool. Today, nearly 4 billion people are connected to the internet and yes, this number is projected...
As a business owner, you’ve likely heard and read a whole lot about getting your company on the many social media channels that are out there, from Facebook to Instagram and everything in between. But can social media, and...
Before you decide to use a banner to advertise your company, it is important that you first determine when you will put it up. This is because you have to consider the cost. You will only put this banner up when you feel like it...
Marketing presentations and marketing are very similar. Both involve communicating appropriate messages effectively so that the audience thinks that what is being suggested is effective, practical, and lends value to the client...
Instagram is undoubtedly a hot favorite social network, which is quite evident from the 575 likes every second and also, 5 million pictures that are uploaded every day. It has certainly become a cool way of sharing pictures...
An integral part of any business plan is the strategy that you use to establish your brand. It should be a multi-faceted approach that reaches your targeted audience in a variety of ways. Determine who you want to reach, how they...
Designing a banner seems to be an easy enough task and endeavour, but once you get down to it, you’ll quickly realise that it’s hardly as easy as it seemed at first. After all, you’re designing something that is comprised...