When you run a university or are in a senior role in the institution, one of your most important responsibilities is ensuring that you are properly engaging with your alumni network. Not only is it important in student satisfaction surveys, but it also plays a major role in the kind of donations that you are going to be able to attract in the future. So, if you are trying to engage with your alumni network, here are a few common mistakes that you need to ensure that you are sidestepping.
Not Using an Accessible Platform
While there are plenty of email and social media tools that you can use to engage with your alumni, increasingly, universities are turning their attention to using specific management platforms. There are plenty of options out there, such as the Graduway networking platform, and it is certainly worth doing your own research and assessing the pros and cons of each of them. Whatever one you choose, it is important that it is user-friendly. Otherwise, it is more than likely that you are going to put people off.
Failing to Measure Engagement
It is all well and good putting content out there, but you also need to be proactive in ensuring that people are actually engaging with it – and you measure when they do and when they do not. This way, you will find yourself in a much better position when it comes to creating what they are actually interested in. Not only this, but you will be able to check what sorts of engagement strategies are working the best. For example, is there one form of social media that is generating a lot more attention than the rest?
Not Offering Value to Alumni
The alumni in question should see some sort of value in staying engaged with your institution. First of all, there is your network of contacts and the ability to access job opportunities that they would otherwise not have been able to get. Not only this, but there is also the social side of being able to see people that they went to university alongside. There is also the opportunity to give back to the university in one way or another – whether this is through mentoring programs or fundraising.
Assuming One Type of Content is Fine
When you are managing an alumni network, this involves dealing with people across the entire age spectrum. With this in mind, you need to ensure that your content is tailored appropriately. You cannot assume that older people are going to be using TikTok, just as you cannot assume that your fresh graduates access their Facebook accounts on a daily basis. If you can avoid these common mistakes when you are communicating with your alumni network, you make it a lot more likely that you are going to be able to increase their engagement levels, which can then translate to all sorts of direct and positive things for your learning institution as a whole. Therefore, make sure you know exactly what to avoid.