Entrepreneurs today have more opportunity than ever to succeed. That novel business idea you and your friends always talked about may just have a chance in this technologically driven world.
The internet has provided a medium for small business entrepreneurs to spread their wings and have a fighting chance against all the big business bullies. The point is that the individual is much more influential on commerce in a digitally driven society.
A small business with a stellar website is best served by a targeted design. Here are a few design aspects that will help you find success on your entrepreneurial journey, and get your journey to success underway.
Create an appealing homepage
Your business website’s homepage has to have the ability to engage web users within the first ten seconds of them landing on your site. Don’t make the mistake of overburdening your homepage with colossal clutter.
It is helpful to research the power of color through its effect on human psychology. Keep your website’s theme limited to only three colors and three fonts. Simplicity and order are much more appealing to the eyes.
Products and services need a home
A business website always needs a spot to highlight its products and services. Design a place where web users can learn all they need to know about what your business has to offer.
This example business website is a specialized producer, and their design is thorough in educating viewers. Let people know everything they may want or need to know about how your product or service can better their world.
Invest in a functional payment gateway
If your business website is going to be a place to conduct business, then you’ll need a payment gateway you can trust. Your customers have to feel comfortable with the functionality of the system as well. Invest research in finding the most highly rated digital payment gateway, and work towards integration as soon as possible.
Communication is key
Every successful business understands the importance of great communication practices. Your website is no different. A functional business website highlights communication through its design.
It’s vital to add a “Contact Us” page to your design (like this example page shows), but there are other ways to provoke web users to share their thoughts and experiences. Add a comment box at the end of every blog post, and be sure to attach a useful phone number on your homepage to make it easy for users to communicate.
Learn all about SEO
Search engine optimization will take your design skills to the next level in efficiency. If you have no idea what SEO means, then you need to start researching now. SEO will boost your business website’s visibility online, and bring more eyes to your domain.